TikTok is one of the most popular mobile application among people out there. You can even call TikTok a social media network. There is a vibrant community built around TikTok as of now. Before you start using TikTok, it is worthy to have a better understanding of the advantages and disadvantages of using it. Here’s a list of the most prominent advantages and disadvantages that you can experience by using TikTok.
Advantages of using TikTok
1. TikTok can Help you to Reach Millions of People Around the World
As of now, the TikTok app has around 2 billion downloads. Hence, it is one of the best methods available for anyone to reach millions of people all around the world. You just need to create a video that goes viral to reach these people. One of the best things about TikTok is that it is helping you to get more action when compared to other social media networks such as Snapchat, Instagram, and Facebook. We can see lots of examples for influencers who achieved their popularity through TikTok videos. You can think about becoming one of them as well. All you have to do is to create a video that goes viral.
2. TikTok can help you to reach new markets
Another great thing about TikTok is that it can help you to reach new markets in a convenient manner. As of now, people from 155 different countries out there in the world are using TikTok. On the other hand, people who use 75 different languages are using the app as well. Most of the TikTok users are from the United States and China. There is an excellent diversity in TikTok, and you will be able to use that to reach out to new markets with ease. In other words, you can create targeted advertisements on TikTok without encountering any problems. These ads would resonate with the regional audiences that you can see all around the world. The TikTok video you upload will initially go viral among your local audience. Then it will go viral among people all around the world.
3. You can produce authentic content with TikTok
By using TikTok, you will be able to produce authentic content. Most of the people in today’s world prefer to keep things genuine and real. You can make your content more appealing to them with the help of TikTok. IN other words, TikTok will make people believe in you. If you are a business owner, you will be able to get the most out of this. That’s because you can get people to believe that your business is offering something more than just selling products. This will eventually help your business to proceed with attracting high-quality leads. Moreover, it can also contribute to the overall success of your brand as well.
4. TikTok app has a mobile-first design
If you take a look at the TikTok app, you will notice that it has a mobile-first design. We are living in a world where people prefer to use their mobile phones than anything else. Hence, TikTok has a great opportunity to go popular among people. This app is offering micro-videos, which people can easily watch on their mobile phones. The app is snackable and fast. That’s what people in today’s world prefer to get as well. Due to the same reason, the TikTok app has the potential to become popular among people and we can’t expect this popularity to go down in the near future.
5. You can use TikTok to target a younger audience
It is also possible for you to use the TikTok app and effectively target a younger audience. In fact, the app was created for younger audiences as well. It didn’t take a long time for younger audiences to get addicted to the mobile app. According to the statistical records, most of the people who use TikTok are teenagers and individuals in their early 20s. If you want to promote your business to such an audience, there is no better social media network to consider than TikTok.
Disadvantages of TikTok
1. TikTok is not the best platform for Baby Boomer Generation
We often see situations where the boomers hate TikTok. That’s because TikTok is not a platform created by them. This app is mainly for individuals who are aged between 16 to 24 years. In fact, the app is catering to the specific requirements of those people. If you are over 40, you might face challenges when you are trying to get along with the audience on TikTok. People aged above 50 might not even bother to take a look at the videos that are published on TikTok.
2. TikTok Can Hurt Your Brand
If you take a look at the videos that people publish on TikTok, you will figure out that they are somewhat comical. This can create a negative impression on the overall reputation of your brand. Hence, businesses that wish to maintain their professional brand identity should be careful at the time of using TikTok for promotions. In case if your audience is made out of boomers, it is better if you can refrain from using TikTok at all.
3. Risk of censorship
TikTok belongs to a company based in China. Due to the same reason, there is a possibility for the videos to be censored, depending on the political climate. There are examples of situations where the videos on TikTok get removed without any explanation, as they don’t adhere to the guidelines of the platform. TikTok will not have any customer support at all. Hence, you might be left clueless as why your video was removed. This might even create an impact on mental health, especially if you are using TikTok for entertainment purposes.
Keep these advantages and disadvantages of TikTok in mind before you start it for promoting your business. Then you will be able to end up getting the maximum returns out of TikTok for your brand promotions and for other needs.